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PLATINUM dry dog food - a real alternative to conventional dry dog food

PLATINUM dry dog food

True to our motto ‘Make your dog happy – with PLATINUM’, we rely on species-appropriate, natural nutrition. That is why as a leading manufacturer of high-quality dog food we only use the best ingredients.

The naturally healthy PLATINUM dry dog food is wheat and gluten-free and contains only high-quality ingredients that are also suitable for human consumption. In addition, it is free from attractants, flavouring agents, food colouring and flavour enhancers.

But above all, the dry dog food is made with minimum 70 % fresh meat and without added water - gently cooked in its own juice - suitable for dogs of all breeds and ages. See for yourself on the following pages and get to know the difference to conventional dry food.

The PLATINUM difference to ordinary dry dog food

The PLATINUM difference
PLATINUM takes a different approach: Learn more about how it differs to conventional dry food.

more about PLATINUM difference

The PLATINUM recipe - no ordinary dry dog food

The PLATINUM recipe
At least 70 % fresh meat, high-quality ingredients: Find out for yourself how recipe and preparation make PLATINUM so unique.

more about PLATINUM recipe


PLATINUM dry dog food - a real alternative to conventional dry dog food


PLATINUM food – setting
new benchmarks

Several years ago the idea of PLATINUM was born. Find out more about our unique food, our philosophy and what is markedly different from conventional dog food.

PLATINUM MENU – wet food without added water instead of watered-down wet food

Whether in ingredients, preparation technique or packaging – PLATINUM MENU sets new benchmarks. Learn more about our unique wet food and what distinguishes it from conventional wet food.

PLATINUM snacks – healthy and tasty need not be mutually exclusive

Whether at the dog training facility, on a walk or at home, our reward treats are the right choice. Containing 76 % fresh meat, they are tasty and low in fat. Give PLATINUM snacks a try. Go and see for yourself!